The most professionally designed websites could potentially be useless unless you have visitors to interact with your site. So how do you ensure the right customers find your company on the web? With effective internet marketing tactics. Here’s a brief overview of the top ten proven ways to increase traffic to your site:
1. Email Marketing:
Email is one of the most effective ways you can market your website, namely because it allows you to reach your customers in their everyday lives (i.e. when they are not on your website) and invite them to come back to learn about your products or services.
2. Search Engine Optimization (SEO):
SEO is part art part science of increasing your website’s visibility in search engine’s organic results to reach customers who are actively seeking companies like yours.
3. Pay per click (PPC):
Pay-per-click advertising (PPC) is an effective, high-ROI strategy that brings in traffic to your website from search engines ads. With PPC advertising services like Google AdWords, there’s no spending requirement. You set your maximum daily budget and decide what to pay for each keyword. Be sure to choose keyword phrases that are most likely to get your ads in front of the right audience.
4. Online Video:
Utilize this valuable marketing tool to access one of the fastest growing areas on the web: 73% of internet users click on an online video at least once a month, up from just 33% last year. It’s important to create professional videos that deliver valuable content. You can also advertise on other people’s videos to reach your target market.
5. Public Relations (PR):
Through public relations strategies, you can build your reputation, spread awareness of your company, and establish yourself as an expert in your field. Writing press releases and articles, acting as a source in a journalist’s articles, and securing coverage in an industry or trade publication are all ways to drive traffic to your website and generate exposure for your company.
6. Affiliate Marketing:
Not every business, bank or financial institution can staff an entire sales force. Luckily affiliate marketing delivers the equivalent of tens, hundreds, or thousands of “virtual” salesmen/women selling your product or services on the Internet. The commission you pay for this type of marketing is well worth it, as it will deliver traffic and/or paying customers to your website.
7. Online Directories:
It’s much easier to generate new traffic to your site if it’s easy for your potential clients to find your company. Online directories are like the modern version of the big yellow phone book, and there are endless amounts of these types of websites on the Internet. Increase the probabilities of people finding your company by listing your website in as many directories as you can.
8. Social Networking:
By now social networking sites like Facebook, LinkedIn, Twitter, and others are household names, and for good reason. They have become some of the most effective and viral forms of marketing on the Internet. You can also utilize these high-traffic sites as advertising space to reach millions of people. For example, Facebook have more than 1 billion users by now.
Generating new, original content on your site not only can help bring new visitors but it can help with SEO as well. You can also write guest posts for other prominent blogs in your industry, which can be even more effective for generating traffic, boosting your search rankings by providing a link back to your site, and reaching new customers.
10. Web Analytics:
By understanding what works and what doesn’t, you’ll be far more likely to implement an effective online marketing strategy. Web analytics allows you to do just that, by tracking how many visitor come to your site, where they are coming from, how many emails are opened, which ads are most effective, etc.
If you have questions or need help with any of the items in this quick overview of internet marketing, OSI is available to provide a free quote and to develop a comprehensive marketing strategy to increase the success of your business, bank or financial institution. Click here to contact us today.