Espírito Santo Bank boosts its online presence and improves customer engagement through the redesign of its corporate portal
Florida-based Espírito Santo Bank wanted to revamp its online presence and provide current and potential customers with an industry leading corporate portal to learn about the company and its multiple lines of business covering banking, investment, and credit solutions for individuals and businesses in Florida and the Americas.
What was wrong with the site?
ESB’s obsolete web presence did not properly convey the strength of the Espirito Santo brand, and provided web users with a poor online experience. ESB mission was to create an internet presence that conveyed the strength of its brand and provided visitors with fast and easy access to the company’s product and services.
How did we help?
We executed a site audit against banking best practices online and, based on these findings, designed and implemented a new and customized corporate portal for ESB: www.esbf.com
The result is that, in my opinion, we created an industry leading site that benefited ESB in the following ways:
- Enhanced branding and positioning
- Included engaging content and design
- Improved positioning by customer profile
- Improved user experience
- Streamlined access to products and services
- Enhanced self-service customer support
- Included clear call to actions
How did we do it?
Top Secret…nah… just a lot of work, great people, great team work, a little bit of imagination, and good taste.. J
We delivered the new ESB corporate portal through two phases. The first phase of the project incorporated an audit of the current esbf.com against banking best practices online, persuasive web design variables, and customer profiles.
At the end of phase 1, ESB received a consulting deliverable that covered areas where the site was performing well, areas of improvement, and extensive business recommendations beyond the scope of redesigning the site such as brand, product, and customer positioning and messaging.
Phase 2 of the project focused on the design and development of the site architecture, wireframes, functionality, and copy based on the conclusion of the site audit. The result was a new, revamped and industry leading corporate portal with significant improvements in usability, information architecture, graphic design, and new functionality not available in the previous version.
Was the customer happy?
I think so… we’ve been working with them for a couple of years now and continue to work hard every day to be the best trusted advisor we can be for ESB.
This is what our client and friend Marcela Astralaga J had to say:
“Since our first engagement with Onsearch Interactive, we were impressed with their capabilities to understand our business and convey our brand values and unique value proposition through our new site. Not only have they delivered an industry leading portal for our bank, but have become regular consultant to the design and implementation of our marketing strategies.”
Sales and Marketing Director
Espirito Santo Bank
Would you like to know more?
Contact us at firstname.lastname@example.org for a full copy of the case study or call us at 305-771-0910. We would love to help.
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