Author: David Olivares
You should care because:
- The internet is an unstoppable force
- More than 75% of the US population has internet Access
- Millions of people and companies use it everyday (email, google search, social media)
- It provides companies and individuals:
- A vehicle to be present 24x7x365
- A flexible and cost effective way of communicating with customers, partners, etc..
- A way to reduce costs: sales executive time, administrative costs, paper, printing
- A way of measuring results real time: visits, keywords, geographies, who’s contacting the company, etc. and acting on those results
- Your competitors and clients are online.
In conclusion, those that say that online marketing is not for their companies are totally CLUELESS. That is the same as saying marketing is not for their companies.
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