Why real estate companies should have an intranet

The real estate industry today

Managing data is a prevalent problem for many real-estate companies.  For those with multiple offices and hundreds of employees there is reason for concern.  As a company expands its operations into the global market, the demand and need to connect local experts within a decentralized office spanning various countries becomes an unenviable but necessary task.

Most real estate companies do their deals through referrals.  As a consequence, there is a heavy emphasis on relationships whether it is with a client or another employee.  The old way of connecting entailed email blasts asking “if anyone has expertise” in a certain subject, or “a particular relationship” with a certain client.  Although well intentioned, most of these emails get treated as spam and deleted.

How an Intranet can help

Microsoft SharePoint is a software platform that is customizable to the particular needs and challenges of the real estate industry.  Both structured and non-structured data can be combined into one central repository.  This provides a way to have all documents online, in real time with drill down access. Employees can answer questions quickly, and less time is spent looking for answers. Information is accessible to those who need it, when they need it. It is also possible to have centralized and accurate data searchable from anywhere through a host of mobile devices.  SharePoint accelerates and manages how geographically distanced employees connect with one another.  Features that make it possible to connect include:

  • Document Sharing
  • Individual & Group Calendars
  • Shared & Individual Tasks
  • Announcements Section as Your Bulletin Board
  • Shared Email Folders
  • Custom Application Databases
  • Search

Employees have instant access to an abundance of institutional knowledge that increases team productivity while streamlining their approach to acquiring new business.  With access to accurate and current information, employees at all levels become effective decision makers.

How other real estate companies do it

One large privately held commercial real estate firm came to the realization that its distributed approach to data management and storage could not meet the pace of its growth.  As a solution, management thought it was best to migrate its intranet from a content management system to Microsoft SharePoint in order to enhance intranet functionality.

As a result, the company now has a more centralized approach to data management and storage while being in a more collaborative environment for team projects and assignments.  The company is now saving a lot in project and data storage costs.  By retiring the file servers installed at branch offices and managed properties, then replacing them with Microsoft SharePoint Online collaboration sites, the company was able to eliminate the following costs:

  • Costs associated with server purchase
  • Installation
  • Upfront Licensing
  • Maintenance

The work done with SharePoint paid itself in a matter of months from these savings alone.

Our experience with our clients has shown that many companies fall short in similar areas and can benefit from an effective data management and collaboration strategy.  If you would like to learn more on how your real estate company can benefit from the use of an intranet, it is best to speak with one of our qualified and well established professionals familiar with Microsoft SharePoint.

We offer a variety of SharePoint solutions that are customized to meet your specific needs and processes.  We make it our business to use the technology available to maximize your efficiency in serving clients while reducing the effort necessary to execute a project from your staff.  Click here to contact us today.

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