What is Google AdWords Pay-Per-Click Advertising?

Onsearch Interactive is a Google AdWords Certified Partner and we’d like to share the knowledge we gained during the certification process with you, so that you have a better understanding of what Google AdWords is and how it might benefit your business.

What is Google AdWords?

Google AdWords is the Google online advertising program that allows businesses to create keyword specific marketing to expose their businesses to higher amounts of traffic. Google AdWords includes traditional pay-per-click advertising as well as targeted ads on websites related to your industry. Working with a pay-per-click consultant can help you:

  • Define target keywords
  • Determine the geographic location you would like to focus on
  • Set a budget
  • Monitor the campaign
  • Make modifications as needed
  • Acquire new customers

For businesses looking to increase their exposure further, you can also advertise on websites related to their business industry. Working with a pay-per-click advertising company can help you determine the frequency and location of your ads to maximize your advertising budget.

How Do I Know Which Terms to Target?

Selecting the right terms is both a science and an art. You need to know who your target market is and how they conduct searches to pick the right keywords. Businesses often assume that they know the keywords their potential clients use because they work in the industry. While you may know your business, you don’t necessarily know how your clients search. This often means that businesses select several keywords, pay for a few clicks that do not convert and then determine that the purchase was a waste of money and that pay-per-click advertising doesn’t work because they did not reach their target audience.  Nothing could be farther from the truth, it works, you just have to know which terms to use.

What Does Google AdWords Cost?

Using Google AdWords and working with a pay-per-click consultant can help you make the most of your advertising budget. With AdWords you can set daily, weekly and monthly advertising caps and you only pay for the advertising when someone clicks on your ad. This means you are only paying for the actual interaction you have with a potential customer. Our services take the guess work out of your Google AdWords campaign letting you connect with potential clients and avoid wasting precious advertising dollars.

We encourage you to contact us, if you’d like to know more about Google AdWords and how Onsearch Interactive, as a Google AdWords Certified Partner, can help you reach more potential clients. Let us show you how using the right words can help your business grow!

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